Your team deserves a real thinking partner.
Not a chatbot.
Zmara was built by and for people navigating systems that weren't designed for their success. Dr. Latisha, EdD, LICSW, is a first-generation professional, a licensed clinical social worker, and a leadership researcher whose work centers the experiences of people from marginalized backgrounds. Zmara's coaching framework draws directly from that body of work. She is not a generic Ai tool — she is an expression of a specific theoretical and ethical stance about what leadership development should do and who it should center.
Zmara is an Ai Colleague trained in Subversive Leadership — the stance, agency, and action to disrupt cultural reproduction, to stop harm that one sees, has seen, or has experienced.
Zmara remembers every conversation. She builds on what she knows about each person over time. She doesn't give generic advice. She works with the whole person in front of her: their goals, their leadership style, their relationships, their challenges as they actually are. Each member of your team gets their own private, ongoing relationship with Zmara. You get the infrastructure to hold the collective.
This is liberation-grounded development.
Which means it's not for everyone.
This works best for leaders who are invested in their own development and want that to extend to those they support. If you want your team to grow without losing themselves in the process, this was built centering you.
How it works
You're not just managing a team.
You're building leaders.
The right structure depends on your team size. Both paths give everyone you support full access to Zmara and the team development features, including shared goals and Influence Dynamics mapping. What changes is billing and management.
Team of 5 or fewer
Conscious Leader
Each person subscribes individually. The Pod Lead's Conscious Leader subscription already includes team goals and Influence Dynamics mapping. No centralized billing required, no minimum seat count.
- Full Zmara access for everyone you support
- Team goals and shared milestones
- Influence Dynamics mapping for the Pod Lead
- Collective Pod Facilitator Guide for in-person team sessions
- Each person owns their own development history
- Self-serve: sign up directly, no call needed
Team of 6 or more
Collaborative Leader
One plan, one bill, one centralized dashboard. Discounted per-seat pricing as your team grows. The Pod Lead gets full Conscious Leader access; those you support get discounted Amplified or Conscious Leader seats.
- Centralized dashboard: visibility into team development
- Discounted per-seat pricing ($69–$99/member/month)
- Shared team goals and Influence Dynamics map
- Centralized billing with one invoice
- Setup call to configure your team from day one
Collaborative Leader: Teams of 6 or more
Per-seat pricing breakdown.
Less than one traditional coaching session per person, every month.
Pod Lead
Your own Conscious Leader subscription
Amplified Leader Seats
Full Zmara access + personal profile
Conscious Leader Seats
Everything + Influence Dynamics + shared goals
Example: A pod lead + 6 Amplified Leader members = $563/month. That's $80/person/month for executive-level development. Annual billing available.
Their development travels with them.
When someone leaves your team, their coaching history doesn't disappear. It's theirs. Their Liberation Spectrum profile, their conversation history with Zmara, their leadership story: it all stays with them. What you build together stays here.
This often starts with one person's aha moment.
Someone on your team (or you yourself) experiences Zmara and brings the conversation back to the group. If that's already happening, this gives you the infrastructure to extend it to everyone and bring your full intentionality as a leader to it. If you're starting fresh, the same is true: each person's development is theirs from day one, built here, owned by them.
Common questions
For organizations ready to go deeper
Some work requires Dr. Latisha directly.
Boutique Hybrid adds Dr. Latisha as a strategic advisor and co-facilitator of your team's engagement arc. Zmara works with each person individually. A Pod Lead facilitates weekly engagements. Dr. Latisha works with the team as a whole — through team workshops, pod lead consultations, and a written Collective Synthesis at close.
Discovery Profile
Zmara leads your Pod Lead through an intake before month one. Dr. Latisha arrives at the first consultation already informed — not from a separate call, but from what Zmara surfaced.
2 Team Workshops + 2 Consultations
Two 60-minute team workshops and two 1:1 Pod Lead consultations. Four hours of Dr. Latisha's direct time, distributed across three months.
Collective Synthesis
Written by Dr. Latisha using platform data: the Shared Development Profile, goal completion, Liberation Spectrum movement. A strategic read of what the team built, what to sustain, and what to watch.
3-month engagement · Scaled to annual organizational revenue · Dr. Latisha reviews each engagement before confirming fit